Wednesday, September 26, 2007

Saleswomanship

The Marin Farmer's market is a bright kaleidescope of colorful goods, whether they be fruits, veggies, cheeses, meats, baked goods or art and crafts - even the music and the atmosphere are colorful and fun.

Among all the festive stalls, however, there is occasionally one that really catches the eye. This time, it was this one, where clearly the young woman running the stand understood the concept of effective display.

The Roli Roti roast chicken truck uses the scent to draw in customers, the musicians lure people over with sound, but this young lady used pure visual magic - and she was doing a brisk business when I stopped to buy some of those shiny brown chestnuts and the gorgeous plump blackberries - but we were careful not to disrupt the aesthetics.

5 Comments:

Blogger Dagny said...

She does indeed understand visual merchandising. Believe it or not, but folks also employ similar tactics in bookstores. (I speak from experience. And do you know how hard it is to make a book look visually appealing?) Books, fruit. Same basic premise. It's all about color and shape. (Gee. I wish I had taken photos of some of my most spectacular store windows.) At first it seems completely alien but after a while your hands just seem to put the items into place without a single thought. If I had been there, I would have gone ahead and asked the questions about placement.

What did you buy, if anything, by the way?

Wednesday, September 26, 2007  
Blogger dancingmorganmouse said...

That's just beautiful.

Wednesday, September 26, 2007  
Blogger cookiecrumb said...

I've never seen that display at the Marin market!! Outstanding.
I should get out of bed earlier.
:D

Wednesday, September 26, 2007  
Blogger Zoomie said...

Dagny, we settled for the chestnuts and the blackberries, but it was a difficult choice!

DMM, yes, aren't nature's colors the best?

Cookiecrumb, next time I go, I'll call you and we can have a cup of java and a Belgian waffle as we wander...

Wednesday, September 26, 2007  
Blogger cookiecrumb said...

OK!

Wednesday, September 26, 2007  

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