Saturday, January 2, 2010

Carpe Diem?

My friend, NamasteNancy, who writes the fun art blog "Chez NamasteNancy" forwarded to me this piece and I thought I'd pass it along. Good advice as we think about what resolutions make sense for 2010! Happy New Year! Make it the best one yet, but not the best one ever.

Carpe Diem? Maybe Tomorrow

For once, social scientists have discovered a flaw in the human psyche that will not be tedious to correct. You may not even need a support group. You could try on your own by starting with this simple New Year’s resolution: Have fun ... now!

Then you just need the strength to cash in your gift certificates, drink that special bottle of wine, redeem your frequent flier miles and take that vacation you always promised yourself. If your resolve weakens, do not succumb to guilt or shame. Acknowledge what you are: a recovering procrastinator of pleasure.

It sounds odd, but this is actually a widespread form of procrastination — just ask the airlines and other marketers who save billions of dollars annually from gift certificates that expire unredeemed. Or the poets who have kept turning out exhortations to seize the day and gather rosebuds.

But it has taken awhile for psychologists and behavioral economists to analyze this condition. Now they have begun to explore the strange impulse to put off until tomorrow what could be enjoyed today.

Why, for instance, is it so hard to find time to visit landmarks in your own backyard? People who have moved to Chicago, Dallas and London get to fewer local landmarks during their entire first year than the typical tourist visits during a two-week stay, according to a study conducted by Suzanne B. Shu and Ayelet Gneezy, who are professors of marketing at the University of California, Los Angeles, and the University of California, San Diego, respectively. The Chicagoans in the study had visited more landmarks in other cities than in their own, and even their relatively small amount of local sightseeing was done mainly in the course of entertaining out-of-towners. Otherwise, the only time Chicagoans rushed to see the local landmarks was just before they were about to move to another city, when that deadline inspired sudden passions for taking architectural tours and going to the zoo.

When there is no immediate deadline, we’re liable to put off going to the zoo this weekend because we assume that we will be less busy next weekend — or the weekend after that, or next summer. This is the same sort of thinking that causes us to put the gift certificate in the drawer because we expect to have more time for shopping in the future.

We’re trying to do a cost-benefit analysis of the time lost versus the pleasure or money to be gained, but we’re not accurate in our estimates of “resource slack,” as it is termed by Gal Zauberman and John G. Lynch. These behavioral economists found that when people were asked to anticipate how much extra money and time they would have in the future, they realistically assumed that money would be tight, but they expected free time to magically materialize.

Hence you’re more likely to agree to a commitment next year, like giving a speech, that you would turn down if asked to find time for it in the next month. This produces what researchers call the “Yes ... Damn!” effect: when the speech comes due next year, you bitterly discover you’re still as busy as ever.

Dr. Shu and Dr. Gneezy demonstrated another effect of this fallacy by giving people gift certificates good for movie tickets and French pastries. Some got certificates that expired within two to three weeks; others got certificates good for six to eight weeks.

The people who received the long-term certificates were more confident than the others that they would redeem the gifts — a logical enough assumption, given all the extra time they had. But they just kept putting it off, and ultimately they were more likely to let the gift go unredeemed than the people who had received the short-term certificates.

Once you start procrastinating pleasure, it can become a self-perpetuating process if you fixate on some imagined nirvana. The longer you wait to open that prize bottle of wine, the more special the occasion has to be.

If you’re determined to get the absolute maximum out of those frequent flier miles, you can end up wasting them, as Dr. Shu found in an experiment offering people a chance to use discount coupons in the course of buying a series of plane tickets. Once the subjects were told that they might have a chance at a free flight worth $1,000, they scorned lesser awards and hung on to their coupons so long that in the end they had to use them for much cheaper flights.

“People can become overly focused on an ideal,” Dr. Shu said. “Even if they know it’s unlikely, they get so focused on the perfect scenario that they block everything else. Or they anticipate that they’ll kick themselves later if they take second-best option and then see the best one is still available. But they don’t realize that regret can go the other way. They’ll end up with something worse and regret not taking the second-best one.”

But even if you know about all this research, how can you apply these lessons? How can you avoid the temptation to postpone pleasure? (You can offer suggestions at One immediate strategy, Dr. Shu said, is to cash in quickly any gift certificate you received this holiday season. “The biggest danger is that it will be forgotten and expire,” she said. “One of the best presents you can give back to the giver is to use it quickly and then tell them how much you enjoyed it. The regret from not using it will be bigger than the regret from using it on a nonperfect occasion, for you and especially for the person who gave it.”

Another tactic is to give yourself deadlines. Cash in the miles by summer, even if you can’t get a round-the-world trip out of them. Instead of waiting for a special occasion to indulge yourself, create one. Dr. Shu approvingly cites the pioneering therapeutic work of Dorothy J. Gaiter and John Brecher, who for the past decade used their Wall Street Journal column on wine to proclaim the last Saturday of February to be “Open That Bottle Night.”

But you don’t even have to wait until Feb. 27. Remember the advice offered in the movie “Sideways” to Miles, who has been holding on to a ’61 Cheval Blanc so long that it is in danger of going bad. When Miles says he is waiting for a special occasion, his friend Maya puts matters in perspective:

“The day you open a ’61 Cheval Blanc, that’s the special occasion.”



Blogger dancingmorganmouse said...

Procrastinating pleasure, at least that’s one thing I’ve never been accused of.

Saturday, January 02, 2010  
Blogger Zoomie said...

Morgan, I think it's an American failing, maybe a leftover from our Puritan heritage?

Saturday, January 02, 2010  
Blogger cookiecrumb said...


Saturday, January 02, 2010  
Blogger Zoomie said...

Cookiecrumb, no, hoy!

Saturday, January 02, 2010  
Blogger dancingmorganmouse said...

Zoomie, that could be it, but I see a lot of folk over this way doing it too. It's possibly the "busy" culture, which I steadfastly refuse to be a part of. I've been called lazy and/or selfish because of it, but I don't buy into that either. I like that I'm not booked up all weekend, every weekend, that I can say yes to invitations or not, if I'd rather. Time for me, important for mental health I think
Hasta Luego.

Sunday, January 03, 2010  
Blogger Kailyn said...

I bought my mom a gift card for Christmas. She used it on the 26th.

I think my perspective has changed over the last couple of years. Promised folks that I would do things at a future date and then they died before the date had come. Imnot waiting on things anymore. I have spent the last month or so planning the trips I will be taking over the next year. Some are day trips and some for longer.

Sunday, January 03, 2010  
Blogger Zoomie said...

Morgan, I'm with you - it's good to call one's own shots and not get swept up in the need to be busy/social all the time.

Kailyn, you've learned the hard way but I'm glad to hear you are taking it to heart and giving yourself all those happy moments now.

Sunday, January 03, 2010  

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