Thursday, January 20, 2011

At Costco? Really?

The first day we were in Belgium five years or so ago, cousin Jan took us into Brussels on the metro and introduced us in the Grande Place to Belgian waffles, hot off the waffle iron, redolent of vanilla and sugar and butter. The addiction was instant. We had at least one waffle daily for the two weeks we were there.

We've tried to find a good recipe for Belgian waffles ever since and have tried making them at home more than once. Jan even brought us pearl sugar from Belgium on a subsequent trip so we could approximate the real thing.

The real thing takes time and extra work, but it's worth it.

Still, you can imagine that the idea of true Belgian waffles, already baked for you and only in need of heating, sounds like an idea I can get behind! Jan found these at Costco. Costco? Really?*

They are called Julian's Recipe waffles and they come individually wrapped in cellophane in a larger plastic clamshell. All you do is warm them in the oven at 350 for two or three minutes, in the toaster on low setting until crisp and warm, or in a microwave on high for 15 seconds. I did mine in the oven since I have lots of time and they were darn good, sugary and toasty and scented lightly with vanilla, similar to the ones in the Grande Place.

Having said that, there is something awfully special about receiving the real deal wrapped in a little square of white parchment paper and dusted lightly with sugar from a guy who happily tells you all about his batter and his waffle iron while the fragrant steam lifts into the cold air of Brussels, surrounded by the stunning architecture of the Grande Place. That first amazing bite, when the waffle is crisp on the outside and almost creamy on the inside - it may just be the ambiance but there is nothing like it in the world.

But Julian's Recipe ain't half bad - next time you are in Costco and in need of a treat, look for these. At Costco? Really?


*I fear my snobism is showing.

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Monday, August 2, 2010

Seeking The Belgian Grand Prix

Ever since My Beloved and I spent two weeks in Belgium several years ago, we have been Belgiumophiles.

We love moules frites with lemon mayonnaise. We swoon over Belgian chocolates - a single piece is enough to send you to heaven - even the imported kind that really aren't as good as the fresh ones they sell in La Belle Belgique. We are thrilled when we come across Belgian beers, or bottled water from Spa. We have longing memories of the Café Liègeois we enjoyed on our trip to Spa to see where the Belgian Grand Prix is raced.

And every time we see someone selling a supposedly "Belgian" waffle, we have to try it. We have stood in line at the waffle truck at the Marin farmer's market - pretty good, but not the real deal. The street food waffles we had in the Grand Place in Brussels were both richer and lighter at the same time. The search continues.

Fast forward to early last Friday morning when I was walking briskly down Market Street in San Francisco between Powell and McAllister, not the world's prettiest neighborhood to say the least, when the scent coming from the former loan shark storefront transported me in an instant back to the Grand Place. Waffles!

If you have experienced that particular part of the world, you will know that "mid-Market" is not in any way reminiscent of Brussels' stunning central square. The street people of mid-Market are likely to panhandle you, even at 8:30 in the morning. Or to shout obscenities at a woman in one of the apartments above who won't come to the window. Or to relieve their bladders against a newspaper kiosk in full view of the passersby. Mid-Market is its own little world, separate from any other part of San Francisco. As the charming young man baking waffles put it, "Welcome to mid-Market, where every day there is a full moon."

I almost walked on past the waffle kiosk but, oh, that smell! Vanilla and yeast and pearl sugar - it's simply irresistible. I doubled back and engaged the waffle guy in shared memories of Belgium while my waffle wafted fragrant steam around us. He had the urban grunge look down pat - black hoodie, black pants, black goatee, black hair - but the more we chatted the more he revealed about his travels and his clearly upscale background. We enjoyed a conversation of exclamations - "Moules frites!" and "Yes! Yes! and lemon mayonnaise!" and "Spa Reine water!" reveling in our mental fantasies.

I can recommend this as a way to start the work day. A fresh waffle, lightly dusted with sugar and heavily sprinkled with pleasurable memories sets you up for a great day. I may not have found the Holy Grail of Belgian waffles yet but this one came close and I know the real deal is out there somewhere just waiting to be discovered, if not in mid-Market then on a return visit to Belgium.

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